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New Balance: Back to School Styles for Sporty Kids

Founded in Belmont,new balance Athletic

Shoes Inc. has always offered a wide range of styles and sizes. But it was not until they achieved success in the athletic

footwear market that they started offering shoes to athletes of all ages.In the beginning, the company was called the New

Balance Arch Company.

They manufactured arch supports and orthopedic shoes for a small, but loyal group of customers. In fact, for the first fifty

years, the company rarely made a profit. It was not until they turned their attention to athletic footwear in the early 1960s

that new balance chaussure had its first

taste of success.The sporting goods market in America was growing rapidly and athletic footwear was one of its most popular

segments. At the time, most of the companies in the industry were like New Balance: niche players. But the reason New Balance

is now the world's fifth largest maker of athletic footwear is because they were able to distinguish themselves from the

pack.How did they do this? As we mentioned.


new balance femme began as a specialty

shoemaker that manufactured orthopedic shoes for clients with special needs. To accommodate these customers, the company

often had to produce shoes in strange or irregular sizes. If, for example, a person had painful bunions and needed wide-toed

shoes, New Balance would make them a shoe that was much wider than they could find in the average shoe store.They brought

this same approach to their new line of athletic shoes by offering footwear in the widest possible range of sizes. Most of

their early models were available in lengths up to size 20 and widths from AA to EEEE. This was unheard of in the 1960's when

athletic footwear first became popular and it is still quite rare today.At the start, all of the early models were designed

for professional runners. But when Tom Fleming won the New York City Marathon in 1975 in a pair of New Balance 320s, the

company wisely decided to expand the line. New models were designed for recreational runners who were looking for a durable

pair of shoes that could be used for regular workouts.New Balance expanded its line once again in the 1980s to include models

for kids and teenagers. The company even sells running shoes in infant and preschool sizes. New Balance initially entered the

market because they wanted to appeal to as many different customers as they possibly could, and they had. But they certainly

didn't expect to make a much of a profit at it.


Today, new balance homme is in the

number four spot for kids' athletic footwear, which means the kids' line is actually doing better than the adult line! After

several years of double-digit growth, the company expanded its line yet again to include new running and cross-training

models for kids. Let's take a moment to review their latest offerings.Who said infants can't run? The New Balance 993 is a

certified bestseller that is a much smaller version of the classic 993 running shoe. The shoe has extraordinary shock

absorption with the brand's trademarked ABZORB cushioned heel. It also offers a lightweight and permeable suede and mesh body

and a rubber outsole that won't mark up the floor. It is available only in infant sizes in navy and gray.The New Balance 7500

is a superior running shoe designed for preschoolers. Pulse cushioning in the heel absorbs shock when your child skips rope

or does or plays hopscotch. Do kids still play hopscotch? And the non-marking rubber outsoles, well, they won't mark up your

floors. The shoes also feature forefoot flex grooves, which prevent slippage and allow for maximum flexibility. They are

available in grade school sizes in navy and black.Although they first became popular for their of performance athletic shoes,

new balance pas cher now offers a wide

range of comfortable styles for the whole family. Let your kids try out a pair when they head back to school.


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